“ONE COMPANY, ONE PROMISE, ONE IDENTITY. ROLLING OUT - PACK BY PACK”
The 6th Edition of the Lakshya Channel Partner Meet was held on 24th July 2026 at The Westin, Powai, Mumbai, bringing together over 260 Channel Partners and 50 Grasim employees from across India for an evening of recognition, celebration and engagement.
The Lakshya Channel Partner Meet is an annual award and recognition platform that celebrates Channel Partners who have demonstrated outstanding performance through the Lakshya Loyalty Program. Partners are recognised across four clubs: Silver, Gold, Platinum and Titanium, based on the points earned through their sales performance across various product ranges.
The event witnessed the presence of senior leadership, Mr. Mayank Sharma – Chief Executive Officer & Mr. Bijoy Chatterjee – Chief Marketing Officer, along with all Zonal and Vertical Heads.
A key highlight of the event was the launch of the new packaging for Lion Caustic Soda Flakes, Lion Stable Bleaching Powder and Vikram Stable Bleaching Powder, replacing the varied packaging designs used across units over the years due to the company’s history of plant expansions and acquisitions. The launch was brought to life through an engaging laser projection show, where the different legacy packaging designs seamlessly transformed and merged into the new unified packaging, symbolising the journey towards a stronger and more unified brand identity.
The Mumbai edition featured a memorable evening of awards, entertainment and celebration. Channel Partners were felicitated across categories including Budding Stars, Dynamic Achievers, Product Champions, Performance Excellence and Lakshya Star of the Year. The evening also featured an energetic performance by the Mumbai Police Band (Khaki Studio), an engaging unscripted performance by Boman Irani, showcasing his journey across photography, filmmaking and acting, and a spectacular dance performance by award-winning troupe The Kings. The event also marked the introduction of the new Lakshya Theme Anthem, adding to the spirit of the celebration.
The Lakshya Channel Partner Meet 2026 was a celebration of partnership, performance and progress, recognising the contribution of Channel Partners while setting the stage for a stronger and more unified brand journey ahead