Unveiling the Fashion Yarn Business

Grasim Industries Viscose Filament Yarn business sets on a new journey

The viscose filament yarn (VFY) business of Grasim Industries limited, is embarking on a new journey as the two entities Century Rayon (CTIL) and Indian Rayon come together and integrate as one work- stream. Indian Rayon, Veraval Unit and the Century Rayon VFY Unit in Kalyan, Maharashtra, have been operating as two arms of Grasim Industries VFY business with a set of independent activities, while learning best practices from each other, for the last two years. Now, on the 1 st of September,2020, the two Businesses integrate under a unified structure, to give it a better opportunity toleverage natural synergies and to provide much better service and products, to the customers. This integration also allows for a new beginning beyond lurks of pandemic and uncertainty and make the combined entity even more customer centric.

With this, Grasim Industries Limited - Viscose Filament Yarn (Fashion Yarn) will become the undisputed leader in the Indian VFY industry with much over 50% market share and the 3 rd largest globally with a capacity of 48000 Tons/annum. This is across the two manufacturing units – one in Shahad, Maharashtra and one at Veraval, Gujarat (India). The company is now equipped with all three available technologies for viscose filament yarn production, namely, pot spun technology, continuous spun technology and spool spun technology and will continue to be the highest exporter of VFY from India, exporting to 45 countries.

This fashion yarn is of 100% natural origin produced from the best quality imported wood pulp that makes it extremely skin-friendly and comfortable. It is the secret behind every rich fabric that has a superior drape and fluidity, a rich lustre, brilliant colour depth, excellent softness & smoothness, high thermal protection, no pilling and anti-shredding properties. This fashion yarn will be branded as Raysil. The product ranges from very fine (commonly referred to a superfine) to fine for fashion fabrics and coarse for home décor. Raysil creates a wide variety of fabrics from georgettes, crepes, chiffons, to satins and velvets that are extensively utilized in women's wear ranging from Indian ethnic wear to fusion wear across work, casual, occasion and bridal. Interestingly, a large quantity of this yarn has been traditionally used in the country in embroidery. Raysil imparts silk like properties to home décor that it curates.

This coming together undoubtedly opens up new avenues of unlocking potential, adopting best practices, talent mobility and synergized product and service offering to customers who are typically weavers. This also enhances the scale of operation by allowing optimized technology utilization across production, larger dealer network, transparency of dealing and a single pricing policy. Grasim Industries ability to reach and serve customers globally and continue to offer premium and versatile yarns to the world of ever-changing fashion will now reach newer heights.