The Chlor-Alkali business of the CFI sector of the Aditya Birla Group and a flagship business of Grasim Industries Limited achieves 1 million tonnes of caustic sales in FY19. This is unique as the business is by far the largest (almost 50% larger than compared to next player in India) and enters into the ivy league of being among the top 10 globally. The business is the largest chlor-alkali player in India, manufacturing over 1million tons of caustic soda annually (a chemical critical to most of the industries like food, water, aqua culture, plastics, paints and coatings, pharma and healthcare and many more)
Reaching this milestone is significant as only increasing capacities cannot get us here. There is increasing focus on customers, creating markets, ensuring talent, building best facilities at remote location manufacturing townships, handling large work force, zero compromise on employee health, safety and environment and many more Also, there are safe handling and transportation for hazardous chemicals. The company, presently, operates across 8 manufacturing locations and have 2 application centers along with a network of sales and marketing offices. It also has a large global customer base. Beyond cost effective manufacturing, it focuses on people processes, being a responsible citizen to uplift the community around its plants, extensive use of digitization for better process control and safety. In all, as we manufacture, we go that extra mile to build better, greener and happier world around us.
In a nutshell to say, the business went and continues to go 'The Extra Mile' to achieve its own benchmarks.
The company from a modest and humble start have scaled newer heights by going that extra mile, doing that extra bit for each and every stakeholder – customers, people and community. The extra mile is that stretch where the company stood fair, fearless, passionate, reliable, efficient and ethical. The company prides in having safety and responsible care as its ethos and being recognized as the employee of choice and a role model. Its controlled aggression has always rested on an empathetic platform. Success has been laureled by respect of suppliers and competitors.
To celebrate its journey of achievement, the business had a grand ceremony on 17th April, 2019 at The Trident in Mumbai and also identified this opportune moment to thank all its customers and other business stakeholders for supporting them in this journey. About 200 customers were present in person and celebrated the evening with a chat show by Virendra Sehwag and an evening by Shankar Mahadevan.
“Great businesses are never built on the quick sands of opportunism...For us, leadership lies at the heart of knowing what we stand for.” (Mr. Kumar Mangalam Birla | Chairman, Aditya Birla Group). The above quote from our Chairman is the ethos that every business in the Aditya Birla Group follows. At ABG, it is always about following our heart, our passion and pioneering businesses to the top positions without any compromise on the value creation of stakeholders – customers, employees and community.