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Indian Rayon (A division of Aditya Birla Nuvo Limited) brings cutting edge technology in Viscose Filament Yarn to India

8 January 2014

Mumbai: Aditya Birla Nuvo Limited's (ABNL) division Indian Rayon, has brought the unique spool spun yarn technology for manufacturing high quality superfine denier viscose filament yarn (VFY) for its unit based in Gujarat, from ENKA GmbH and Co., Germany. The company can now produce and market products from the imported machines under the Enka brand in India. The uniqueness of this technology is its capability of manufacturing superfine deniers, which is most suitable in georgettes, chiffons and crepes.

The Enka brand was recently launched by Indian Rayon at Surat at a fashion show in an event titled — 'from plantation to panache'. Ms. Archana Kochhar, renowned designer, showcased her collection 'Chokhi', which was inspired by the art of Rajasthan’s historical architecture. Film actor Ms. Soha Ali Khan graced the occasion.

Talking about the benefit of this manufacturing set up in India, Mr. Lalit Naik, Deputy Managing Director, ABNL, said, “The production of yarn on Enka machines would give an edge to the Indian Rayon business and also give flexibility to customers in procuring the Enka branded yarn from the Indian plant.”

"This step is clearly aligned to the need of the Indian market today," stated Dr. Bir Kapoor, President and Unit Head, Indian Rayon. “With the growing demand of superfine fabrics in India, especially in women’s apparels and saris, Indian Rayon would be able to entrench its VFY more intensely into discerning markets,” he commented.

Enka yarn has uniform cross-sectional properties, high tensile strength, uniform elongation, high brightness and whiteness properties, in addition to the well-established properties of VFY such as high lustre and colour brilliance, extreme comfort, skin-friendly, soft and smooth feel, unique drape and fluidity. Though man-made, to suit diverse textile specifications, it has its origin in cellulose drawn from wood pulp and hence is 100 per cent natural and biodegradable. As Ms. Archana Kochhar says, “I have used fabrics made from viscose filament yarn. The fabric is a delight to work with especially for the feel and the fall in the superfine fabrics.”

About Indian Rayon
Indian Rayon, a unit of Aditya Birla Nuvo, is India’s leading producer of Viscose Filament Yarn located in Veraval, Gujarat and having a heritage of 50 years. Aditya Birla Nuvo Limited (ABNL) is a US$4.75 billion business, which is part of the US$42 billion Indian multinational, the Aditya Birla Group.

About ENKA GmbH and Co
ENKA GmbH and Co., Germany, a subsidiary of International Chemical Investor Group (ICIG), is a world-class manufacturer of Viscose Filament Yarn. It was founded in 1899 in Glanzstoff and is today reckoned not only in the European markets but also in the global market for quality, technology and sustainability standards.

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